i. Demographic Information
ii. Contact Information
iii. Business/Business Idea Information
Briefly describe the solution or idea that you like to develop. In detail clearly tell us what it is and how it will works and for how long. Maximum two paragraphs but BE SPECIFIC
Tell us the problem that product idea will be solving, and also how your potential customers are solving that problem currently. Why do you think people / businesses will need this? Define how big this problem / need is. Be specific with numbers. Don’t say “everyone in Tanzania and there are 44MM people.” Be specific
Tell us who are your target customer and where they can be found. Who will buy this product? If you say “shop keepers” then tell us what kind of shops and how many and where.
Tell us why you think people will use this product. What is its competitive advantage compared to what is already available on the market? How or why is it better? How does it compare in cost / price? If you say it will “save time” then tell us step-by-step how people are solving this problem now and how using your solution saves time or is so much more convenient. In other words, don’t just tell us, show us.
What is/are your revenue streams? If you answer “online advertising” then tell how much you think you will charge for what and how much traffic you think you can generate to be worth that. If you say “fees” tell us what these fees are and how they compare to the costs or fees that customers are currently paying to solve your business problem or need.
How you will get customers? How will they find out about you? If you answer “advertising online” or “via salespeople” or “radio” then provide some kind of budget for marketing and sales. How many people do you think you can reach and what will it cost?
Briefly tell us about other people/companies that have similar solutions? If you say "no one" then indicate how customers are solving this problem now.
Tell us the skills you have e.g. you have computer science skills; you are a programmer, etc. What business experience do you have?
o Accounting: o Office Space: o Legal: o Service Development: o Financial: o Marketing o Management: o Technical: o Intellectual Property: o Other